Searching for Atticus
Year
2021-2022
Deliverables
Series of original illustrations refering to the movie addressed in each podcast episode
Client
Knothole Media
It is difficult to increase awareness around a podcast, a medium that uses only one of your senses. What if we promoted brand identity on social media using visuals?
Searching for Atticus is a podcast created by 3 friends who all grew up without a dad. In each episode, they choose a movie and explore the relationship dynamics between the characters, making parallels with real life experiences. Each illustration is used on the client’s Instagram as a “guess which movie is next?” game to keep people engaged between episodes.
“We wanted to keep people engaged between two episodes, so we came up with the idea of a guessing game based on conceptual illustrations”
